State Farm Super Bowl Campaign
Kicking off the Super Bowl with a campaign featuring Hailee Steinfeld, Danny McBride, Keegan Michael-Key, KATSEYE, and Jon Bon Jovi.
This campaign spanned broadcast, social, digital, and even OOH.
< ————— Check out the long form here and see below for more.
Unique Broadcast Spots
Creating Halfway There Insurance
The Super Bowl Spot
#1 on Sports Illustrated
#1 on Teen Vogue
#3 on Ad Age
Named one of the Best Super Bowl ads by Hypebeast
“Best” commercial rating by Rolling Stone
Let’s Get Social
We couldn’t forget the social pieces to round out the campaign. Especially given the following KATSEYE has. There are far too many pieces to share, but below are a few faves.
We made a real website for Halfway There Insurance, complete with commercials, FAQs, and a chatbot to (poorly) answer all of your insurance questions.
Check out some of our teasers and OOH below, all driving to the microsite.
