Modelo
Modelo is a beer that embodies the Fighting Sprit. The spirit that pushes, drives, and overcomes. The spirit that lives within all of us.
This campaign tasked us with finding stories that speak to that Fighting Spirit. And while we started with a wall of over 100 candidates there were some that clearly rose to the top. Here is just an example of those Fighting Spirit stories.
Modelo X
Anderson .Paak
To celebrate this Fighting Spirit, Modelo teamed up with Grammy Award-winning artist Anderson .Paak, iHeartRadio, and the International Rescue Committee to create the Fighting Chance Concert Series.
Through this campaign, we sold out this multi-city concert raised funds to help refugees, immigrants and Americans in need get the Fighting Chance that they deserve.
